The NEW 2019 Chevy Blazer. It seems to have caused a lot of havoc in the automotive community - across the board. I think a lot of people are forgetting there were two variants of the Blazer. The K10 became the K1500 Blazer which then transitioned into a Tahoe. They released a small chassis truck (the S10) and soon followed with a Blazer variant. The Blazer/Jimmy had many trim variants (Xtreme [sporty], Typhoon [power], ZR2 [off-road], etc.)
After many years, the Jimmy and Tahoe were made into the Envoy and Trailblazer. The Envoy received a Denali package, the Trailblazer received the SS package. They were later dissolved and succeeded by the Traverse/Equinox/Acadia/Terrain.
Sooooo tell me how the new Blazer isn’t a Blazer. They’re just bringing back what they took away. Now, they cynics would say “iTs nOt a TrUck PLATfoRm” - sure you’re correct. But MAYBE GM is trying to corner a new market presented by the TrackHawk and TrailHawk, but are starting with base models and plus packages.
The Cherokee is a platform of diverse lineage, a platform that kept its roots and knows no bounds. And to that I say, well done. Purists lost their minds with the new iterations of the Cherokee, but FCA reminded them why Cherokee is supreme.
No one will buy a ZR2 Equinox or a SS Traverse. They will however, hold on to a name they love. The Blazer.
With the changing climate of the automotive market and the US economy - Chevy is forecasting and adapting on a once loved platform. Land Rover does it well, Jeep does it well. One base platform with a daily, trail, track, and luxury model/trim. Chevy is working on staying relevant and I think that’s what matters. No one will buy a ZR2 Equinox or a SS Traverse.
They will however hold on to a name they love. The Blazer. It’s going to open up doors in the market for more reimagined models of the Sport Utility persuasion while grabbing on to technology and innovation and making the most of it.
So I say, let’s give Chevy a chance to redeem themselves I mean after all, look at the TrackHawk.